Shea Hembrey had a grand idea. After growing unimpressed by the current art scene, he decided he would gather the works of a hundred artists from all around the world for an international show. He would hand pick them himself by way of a small set of criteria.
He then realized that this project would be a lot of work.
So he just made them all up.
And as a testament to his creativity, he not only made their artworks, but he also fabricated their identities, motivations, beliefs and ideals. In this very funny TED talk he explains the two year project and highlights some of these "people" and their "work". Most of which sounds totally believable and typical of the modern art scene.