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Oh Miss Lana Del Rey, I really want to like you.
The song itself is okay, certainly nothing to write home about. While it is infectious for a ballad, the musical composition and arrangement prevents it from being a great, chart-topping song. “Born To Die” relies a lot on the instrumentation to shape the song instead of Lana’s voice. All throughout the song, her voice stays static, aside from the Marilyn Monroe-esque whispers that make up part of the hook. Even at what should be the climax of the song, her voice is drowned out by the instrumentation instead of it being the moment where her vocal ability should have been showcased. She does have a lovely dream-like quality to her voice, but the songwriting reduces it and her songs to elevator music; you are aware you are listening to it, but you really don’t care to pay attention to what you are listening to.
We Found Love” and Katy Perry’s “The One That Got Away”. While Lana’s lyrics sound slightly more poetic, the use of cliché lines like “come and take a walk on the wild side” weighs down the song.
The video itself is a string of clichés that tries to pass itself off as art.
|A 24 Karat Warning?|
[Full Disclosure: This review was indeed scheduled and written before Lana Del Rey's recent, "mixed-reaction" SNL performance on 1/14/12]